The Science of Visual Merchandising

We can debate that anything that starts with word "Visual" is artistic in nature. However that might not be the case all the time. Anything visual is a calculation done in the Designer's mind (psychology comes into play here too! ) done months ago before you see it actualizing as a masterpiece. The science involved…

E-commerce Merchandising

This is such a broad and complex topic that I needed a lot of homework to do before publishing this post. Having worked in the E-commerce industry for few years now it can be contemplated that the concept is here to stay. E-commerce has been around since 70's. First Online Shopping system was probably introduced…

Visual Merchandising Dont’s (version 2)

So here's another version of visual merchandising Dont's. Obviously we are trying to make some corrections and constructive criticism here... So no offense. But have a look at these pictures, I took them while browsing in a reputed store. Have a look & share your thoughts... 1. Problem: Having too much merchandise on a fixture…